
Denim and Diamonds Auction
Event Brief
A Denim and Diamonds themed celebration auction for New Life Academy. This event included a silent auction, live auction, games, appetizers, dinner, Paul Allen as a guest speaker and emcee and video testimonials. It was an impactful evening raising money, strengthening community and uniting attendees around a meaningful cause. Guests loved the theme and embraced all things blue and shiny!
422
Tickets Sold
Tickets were priced, promoted, tracked and managed with an online software. Clear communication and follow-up with each attendee was crucial for meal selection, seating preference, check-in readiness and event experience.
146
Auction Items
The event solicited and showcased 138 silent auction items and 8 live items. Live items were sold by a professional auctioneer and his team in a fun and competitive atmosphere. Each item was packaged, valued, promoted and delivered to the generous attendees.
$480K
Money Raised
The Denim and Diamonds Auction raised over $480,000 for New Life Academy! This was a huge financial success for the school’s fundraising goals.











